Found! Eight of the coolest brands for outdoor clothes

Are these some of the coolest outdoor clothing brands you’ve never heard of? And is that woman wearing a fruit-bowl on her head? We’ve been testing everything from walking trousers to cycle helmets and from backpacks to invisible shoes.

Men’s Revolvr trousers by Kühl. How can you resist names like Slackr and Destroyr, eh! From around £50

Ever-popular women’s Splash roll-up convertible hikig trousers that look great in town too. Watch out for the US sizing and very generous fit too. From around £50.


We don’t mind saying that this North American company make the absolute best outdoor trousers we’ve come across. They fit fabulously (providing you find your way around the US/UK sizing muddle) and many of the styles are as streetwise as jeans, but with all the versatility and flexibility of outdoor clothing

There are men’s and women’s ranges, though far fewer models make it to the UK than are available in the US and Canada. Let’s put some pressure on them to send us UK-ers a bit more choice!! Tops, jackets and brilliant shorts too.

Here are our favourite trousers. You’ll find a selection on Amazon, plus a range at George Fisher and Gaynors in Cumbria.

Poler Stuff

Oh my, their backpacks are lovely. And there’s something to suit everyone’s style – from quirky to minimalist. Try the roll-top retro or a bright mini. There are drybags, duffels, camera coolers and even a surfboard bag too. Clothes and kit aren’t as inspiring, but bags are great. Ranges start at around £20 for a stuffable pack.

People’s Poncho

People’s Poncho founders have thought of everything. These very packable ponchos are totally waterproof, have an adjustable, peaked-brim hood, a decent pocket, an internal waistband to stop them from flapping, press-studs to create armholes, high-vis details and even straps to fix the front to your cycle handlebars. Definitely the best we’ve come across.

Although originally designed for cycling, they’re great for hiking, camping, festivals and more. They stuff down into a small shoulderbag (with a bit of origami!). £65 and free postage.

Vivo Barefoot

Vivo Barefoot Tracker for men and women

The most minimal, lightweight, comfortable and cool-looking shoes just happen to be pretty good for your feet too. Vivo make shoes that allow your feet to move and breathe as if you were barefoot. There are running shoes, hiking boots, streetwear and all-round trainer types – for men and women.

They won’t suit everyone’s feet. If you have no arches or a serious foot problem that requires a lot of support, you might not find these help. For most of us, though, they give a fantastic sense of freedom that makes you want to hop, skip and jump.

Vivo Barefoot Primus Trail

There are some non-leather options for vegans, some that come with a training insole to get you used to the feel and some with a choice of sole for firm or soft ground.

We gave one of our testers a pair of the Primus Trail to test and she won’t take them off. We’ve now tried the boots too and they’re pretty wonderful. (See our feature on lightweight walking boots for more). Shoes from around £60, but rather more for the top of the range.

So what if my legs get cold…my Sesvenna skirt’s insulated!


This company just seems to get it right both in terms of style and in their fantastic environmental and ethical stance. The range is huge and includes jackets, trousers, some very nice backpacks, T-shirts and more. All very minimally designed and with flattering fits.

We really liked their jackets when we were researching for our non-down padded jacket feature.

Closca bike helmets

Unlike any other bike helmet, the Closca folds down and opens up to something akin to a horse-riding helmet or even a beautiful Swedish fruit bowl…almost. Not cheap at around £100, but lovely, fits in a bag and very protective.

Ventilated, adjustable, CPSC & EN1078 international safety certifications and a two-year warranty. Available in black or white.

Tilley Wanderer

Tilley hats

So, you probably HAVE heard of Tilley hats. They’re famously Canadian and even more famously supplied with a lifetime guarantee. I remember my dad’s delight when he got a replacement Tilley hat in the post after his old one disappeared over the side of a ferry. That’s service!

A rather cool Dakota hat

Airflo LTM6 hat

However, we had thought of them as a bit backcountry staid…definitely not cool. Things have changed and there are now some styles we’d say were more boho than boohoo. Plus, the quality is second-to-none as usual and they come in a good range of sizes.

The Wanderer, for example, is a prewashed hat that looks worn-in and characterful. The Airflo series hats are greatfor hot weather, though a little more on the traditional safari side. Our favourite, however, is the Dakota, a waxed cotton, vintage style.

Iguaneye Freshoes

These are bizarre-looking shoes that are barely shoes at all. Designed and made in Oporto, Portugal using materials for comfort and breathability, they’re currently on their way to us for testing, so do pop back to see what we thought. We want to love them. There’s an even more minimal version at prototype stage too that leaves all but the big toe uncovered – can it really stay on your foot? We’ll see.

Got any favourites? Let us know below. And we’ll keep adding as we discover more brands that know how to style as well as keep us warm, cool and active.

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